Photography, Customer Discovery

Parsa M. Photography

Summary

Helping a young creator kickstart his photography consulting business. After testing low fidelity prototypes concepts, we were able to identify the best user base and marketing strategy to bring in clients.

Within 3 weeks, we developed an event planning website and brought in 20 clients.

The Process

1. Understand and layout the current industry standards for freelance photography

2. Landscape & mind map the current competitors in the Charlottesville region.

3. Draft a Pricing Package Plan for graduating students.

4. Build a low fidelity event planning website & payment system

5. Build a social media campaign to bring in clients.

6. Break down success metrics and plan for future shoots.

Pictures from the Event:

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Let's do something amazing.

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